Het Nieuwe Kantoor
Commissioned by NSI
In a team with Mijksenaar
Based on the HNK motto “Offices to grow”, the wayfinding for the shared office buildings of Het Nieuwe Kantoor was developed from the concept "Growing Dimensions".
The base of it all is a semi-transparent, multi-coloured cube that can expand in any direction, depending on its use as a wayfinding element, but also based on the effect of light and the movement of the visitors themselves. Made from a clear coloured material, the cubes seem to change colour as you walk past them. Some blend into their environment, others stand out from the interior to catch everyone’s attention immediately. These elements became to be little colourful gems in the amazing interior of HNK Sloterdijk.
The pictograms make full use of the cubes. Beautifully crafted by Anastasia Umpeleva, they wrap completely around and tell their own story.